Advertising body rebukes Asda
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Wednesday 2 February 2011 7:49 pm whatsapp Share KCS-content Read This Next’A Quiet Place Part II’ Sets Pandemic Record in Debut WeekendFamily ProofHiking Gadgets: Amazon Deals Perfect For Your Next AdventureFamily ProofAmazon roars for MGM’s lion, paying $8.45 billion for studio behind JamesFamily ProofIndian Spiced Vegetable Nuggets: Recipes Worth CookingFamily ProofYoga for Beginners: 3 Different Types of Yoga You Should TryFamily ProofBack on the Rails for Summer New York to New Orleans, Savannah and MiamiFamily ProofChicken Bao: Delicious Recipes Worth CookingFamily ProofCheese Crostini: Delicious Recipes Worth CookingFamily ProofHomemade Tomato Soup: Delicious Recipes Worth CookingFamily Proof whatsapp Advertising body rebukes Asda Show Comments ▼ Tags: NULL The Advertising Standards Authority (ASA) has ruled Asda must make changes to the way it presents its price guarantee, a key plank of the grocery chain’s marketing, following complaints from rivals. The watchdog said adverts run by Asda following the introduction of its price guarantee in April must not appear again in their current form. “We told Asda to ensure their ads did not suggest their price guarantee applied to all items, including non-grocery items and items that were specifically excluded, or that their savings claims referred to shopping generally rather than specific items,” the ASA said. Asda’s original guarantee offered to refund shoppers the difference if they could find their groceries cheaper elsewhere.